Global Brands,

My Clever Strategy

Empowering marketing teams and entrepreneurs since 2009.

The only constant is that everything we do is subject to our yardstick for quality, so when clients use our name My Clever Agency, they can do it with conviction. A position that’s made us go back to the drawing board more than once. Our motto. Our namesake.

Established in 2009, my clever™ Group originated as the first global social media agency and quickly developed into the lead agency partner for a wide variety of international blue chip brands.

Just as the digital landscape has evolved, so have we, supporting brands as a dynamic digital strategy advisory firm.

Pick our brain

Our work speaks for itself.

“The fact they never compromise on the quality of their work shows the integrity and commitment of a team we couldn't work without.”

— Community Manager, Pearson

“Significantly increased our consideration in the marketplace.”

— Marketing Director, The Co-op Bank

“We are now well equipped to handle anything.”

— Engagement Team, RBS

“If we have an idea, they can make it happen.”

— Marketing Co-ordinator, Schuh

“Fantastic extension to our team and I couldn't recommend them more highly.”

— Marcoms Manager, Seagate Technology

“Key to growing our global online presence.”

— Overseas Marketing, Nikon

“Nothing short of invaluable.”

— Customer Operations, Gumtree

“Across the global business, this is one of the stand out successes.”

— Social Media Manager, Red Bull

“They are a local agency with a global mindset and I have thoroughly enjoyed working with them on several projects.”

— Head of Marketing, Bench

“A turning point for the brand.”

— Marketing Manager, Curvy Kate

“Our team have been really impressed with the work and we have had a lot of positive responses from around the business.”

— Communications & Social Media Manager, Nuffield Health

“They managed the whole process beautifully, delivering a huge boost to Gumtree.”

— Head of Brand & Comms, Gumtree

Areas of Practice

Strategy

The perception of a brand is no longer determined by one-way communication. For decades, a business could tell their customers what they were about en masse. Blanket statements designed without a thought to what consumers actually want. At a time when the strongest brands are those forming personal, meaningful connections, marketers need to form what their brand offers with audience interests at their heart if they’re to make a true connection.

Marketing

The disruption model of marketing has long since become old hat. For millennials, television ads are mere hindrances to be fast-forwarded or skipped altogether, while print ads barely register. This new level of choice means marketers looking for quick, effective levels of exposure are finding their reach in severe decline. Content marketing is how brands are finding ways to no longer interrupt and “sell” to consumers, but how they’re helping them make purchase decisions.

Technology

Where traditional marketing relies on the senses to attract attention, modern methods can sometimes ask more of the consumer. As consumers become more tech-savvy themselves, a by-the-numbers ad that’s easily dismissed with a finger swipe proves more visceral experiences are in demand. From complex websites and mobile apps to intuitive experiences, many ways of reaching consumers now rely on the latest advances in technology to make a connection.

R&D

Without research and development, we cannot innovate. We can’t introduce our clients to the new, the exciting or the revolutionary. R&D is the key to our ability to improve products and processes.